Man-gagement Campaign

A complete speculative campaign to introduce a new, modern line of men's engagement rings for Jewelers of America. These ads not only had to convey the simple elegance of the rings themselves, but the importance of this new tradition. The campaign featured 3 full page print ads, a billboard, 2 online ads, and a guerilla marketing campaign.

Print Ad One

Print Ad Two

Print Ad Three

Billboard

Online Ads

Guerilla Marketing Poster